# See how your email did, and who to talk to > What each number on an email blast's results means and why they add up, who to talk to first, why there's no open rate, why some clicks don't count, and how to save the people who clicked as a group. Source: https://averyiq.com/help/see-how-your-email-did Updated: 2026-11-08 Open any email you've sent from **More → Email blasts** to see how it did. The page starts filling in as soon as the first copies go out, and most of what happens comes in over the first two days. ## Who to talk to The first section is the reason to send an email at all: the people in your sphere who showed they want something. They're listed in this order: 1. **Requests**: someone tapped your Home value or Let's talk button and asked. Treat these like a new lead and answer within the hour. They asked. 2. **Replies**: someone wrote back. 3. **Clicks that show interest**: a home value, selling or let's talk link. 4. **Other strong clicks**: a home for sale, a buying link, or a second market report in a few months from a homeowner. Each person says where the work is: - **Waiting on you**: there's a card on your deck for their request or reply. Tapping the row opens the card. - **On your deck**: they're on your deck already, for this click or another reason. - **In line for your deck** (or a teammate's, when they look after the person): Avery will bring them up on the deck soon, inside your usual number of cards. - **In a deal · noted on the deal**: they're a client in a deal right now, so Avery put a line in the deal's thread instead, once per email. - **Noted on their profile**: Nurture is off for them, they already replied, the click is more than a week old, you've been in touch since, or a card for them is already waiting or was just handled. Avery still knows about it when their turn comes. - **Done**: you or a teammate called, texted or emailed them since. On a computer, point at a person (or tab to them) to call, text or email them right from the list. ### When a click comes up on your deck A click on a home value, selling, let's talk, home for sale or buying link puts the person near the top of your next deck, after birthdays and first hellos, for up to a week after the click. So does a homeowner's second market report click in a few months. The card says why, for you only: "Clicked “What's my home worth?” in your email “September update” yesterday." Avery's draft takes up the topic the way you would, and never says they clicked, opened or read your email. If she can't write it without that, the card comes with no draft and says "Avery couldn't write this one", so you can write it yourself. A call, text, card or personal touch for them after the click takes them out of line, and so does **Not a real click** (Undo puts the card back, unless they've had another card since). So does unsubscribing from that email, reporting it as spam or replying to stop: the click stays on their profile, and nothing more. When a couple share one copy, one of them comes up for it, not both. An email blast never counts as being in touch. People another real estate agent represents, and other real estate agents, are never listed: an email blast doesn't change who you'd reach out to. ## How it went Every number counts people, not copies, so a couple who share one address counts as two. Delivered, Didn't deliver, Still trying and "We couldn't confirm these went out" always add up to the number it went to. Tap any number to see who's behind it. - **Delivered**: their email provider accepted it. - **Clicked**: people who clicked a link. On an invitation it's **Opened the invitation**: people who tapped its RSVP button, not other links in it. This is the only percentage, of the people it was delivered to, and it's hidden when fewer than 10 people got the email, because one click would read as 10%. - **Replied**: people who wrote back, not counting replies that only asked to stop. - **Requests**: people who asked for a home value or a call. - **Unsubscribed** and **Marked as spam**: they won't get your team's email blasts again ([unsubscribes and bounces](https://averyiq.com/help/unsubscribes-and-bounces)). - **Didn't deliver**: grouped by why, with what happens next. When the address doesn't exist, tap **Fix email** on the person to correct it. Once you've sent a few newsletters, a line under the links compares this email's first-week click rate with your last five. It shows up a week after the email went out, so a new email is never measured on a partial week. Only regular emails with links and at least 50 people delivered are compared. Invitations never are. ### Why there's no open rate Apple Mail and some others open every email on their own to protect privacy, so an "open" no longer means a person read it. AveryIQ doesn't count opens at all, so no number here ever says someone read your email when they didn't. ### Why some clicks don't count Office email systems often open every link in an email before a person sees it, to check it's safe. AveryIQ waits a minute and a half after the first click, looks at how and when each link was opened, and leaves out anything that clicked too fast, clicked everything at once, or came from one office across many people. Your teammates' own clicks don't count either. If a click shows up that you know wasn't them (a coworker they forwarded it to, say), tap **Not a real click** next to them in the list of who clicked, or open their person page, tap the email, and tap it next to the link. Every click they made on that link (on **Clicked**, every click they made in the email) stops counting, and Avery stops treating it as interest. On an invitation, they're no longer counted as having opened it either, unless they answered on their RSVP page. **Undo** puts it back, and so does undoing it from their History later. ## On each person's page Every email blast someone got shows on their page as one quiet row with what they clicked and whether they replied. A run of emails they didn't do anything with folds into one row ("4 emails since June"). An email that didn't reach them always keeps its own row, so you can see the address stopped working. Tap a row to see the email exactly as they got it, with their name in it and the links they clicked outlined. Looking at it never counts as a click. ## Save the people who clicked as a group Tap a link under **Links** to see who clicked it, then **Save as group**. The group is named for the link and the email ("Clicked home value · September update") and keeps exactly those people: later clicks don't change it. Use it for a follow-up email or to find them in **People**. To find people by your emails without saving anything, ask People search things like "got the September update but didn't click" or "clicked a home value link in the last 60 days". Save that search as a group and it keeps itself up to date. ## After this email When someone who clicked, replied or asked starts a deal with you within four months, they're listed under **After this email**. It shows what happened next, not what caused it.