# Unsubscribes, bounces and spam reports > What your clients see when they unsubscribe, how bounced and spam-reported addresses are handled, what your email footer must say, and what happens when sending is paused for your team. Source: https://averyiq.com/help/unsubscribes-and-bounces Updated: 2026-11-10 Every email blast has an unsubscribe link, and AveryIQ keeps track of who unsubscribed, whose address doesn't work and who marked an email as spam. You never keep a "do not email" list yourself: these people are left out of every email blast on their own, and their person page says why. ## When someone unsubscribes The link at the bottom of every email opens a page that asks "Unsubscribe from Maya Torres's emails?" with one button. Their email app's own **Unsubscribe** button does the same in one tap. After that they can tell you why (too many emails, not useful, they moved away, or they never signed up), and in the same browser for the next day they can change their mind. On their person page, under the address, you'll see "Unsubscribed from your team's emails" with the date and the reason they gave. It applies to your whole team, so nobody on the team can email them by mistake. Unsubscribing only stops email blasts. Your texts, calls and one-to-one emails still go, and Avery keeps them on your **Deck** as usual. ### You can't add them back yourself Only the person can undo an unsubscribe. If they tell you they want your emails again, open their page and tap **Send a link to resubscribe**. AveryIQ texts them a link, and they confirm by email before they get your next one. This protects you: an email to someone who said no is the fastest way to get marked as spam. ## Stop emailing someone yourself If a client asks you in person, or you just know they'd rather not, open their page, tap the **⋯** beside their email address and choose **Stop emailing them**. They won't get your team's email blasts, and your one-to-one emails still go. You can undo it from the toast or from their timeline. ## When an email bounces A bounce means the email couldn't be delivered. - **"This email doesn't exist anymore."** The address is gone (a closed account or a typo). It's left out of every email blast from now on. Tap **Edit** on their page to fix the address or add a new one; a new address is emailed normally. - **"This email kept bouncing."** Their mailbox was full or their server was busy on three emails at least 15 days apart. One bad week never stops someone. You can tap **Try this email again** once; if it bounces again, it stays stopped. After each email, its page shows how many were delivered and, under **Didn't deliver**, how many bounced and why. ### Careful start for new addresses When most of an email goes to addresses your team has never sent to, the first 100 go first and AveryIQ waits about 10 minutes to see how many bounce. If more than 5 of those 100 bounce, the email pauses and you choose **Stop here** or **Send to the rest**. Lots of bounces usually means an old list, and sending the rest could get your emails marked as spam. **Send to the rest** goes on slowly and never includes people with no contact yet. If that many bounces would already pause your team's sending, there's no choice: stop here and fix the list. If nobody chooses within 14 days, the email stops by itself. People with no contact yet always go last, 100 at a time, with a bounce check after each 100, and if too many of them bounce the rest of them are skipped. ## When someone marks your email as spam A spam report means they told their email provider your email was unwanted. They're left out of your team's email blasts from then on, and their page says "Marked your email as spam". Only they can undo it, the same way as an unsubscribe. A few spam reports hurt every email you send after them, so AveryIQ watches them closely: - If an email gets 3 or more spam reports (and at least 0.3% of the people it reached), it stops itself. The rest don't get it. - An email also stops itself when too many addresses bounce (1 in 10, once 50 have been delivered) or when people say they never signed up (1 in 100, once 200 have been delivered). Its page says it stopped itself and why. - If your team's emails get spam reports from more than 1 in 1,000 people over 30 days, your next Review says so, and people with no contact yet can't be included until the reports age out. The best way to avoid spam reports is to send to people you've been in touch with, and to send from your own domain. ## What your email footer says Every email blast ends with a footer AveryIQ adds for you. It says who the email is from, your brokerage's name, a mailing address, your email address and, where your state requires it, your license number. You can add the Equal Housing Opportunity logo, which many brokerages require. Set them up in **Settings → Email blasts → Footer**. In the US, CAN-SPAM asks that marketing email say who it's from, give a real mailing address and let people unsubscribe easily. AveryIQ handles the unsubscribe link and the footer for you. AveryIQ doesn't give legal advice; ask your broker about your state's advertising rules. ## Unsubscribes from your old CRM When you import from KW Command, anyone who unsubscribed or was marked as not emailable there comes over unsubscribed, and stays that way. Imported contacts start with no contact yet. See [Import from KW Command](https://averyiq.com/help/import-from-kw-command). ## When sending is paused for your team Sometimes we pause email blasts for a whole team. You'll see "Sending is paused for your team" on the Email blasts list, on the Review sheet and on any email that was going out. Nothing is lost: your drafts are safe, an email that was going out picks up where it stopped once sending is back on, and your texts, calls and one-to-one emails keep going. **Why it happens.** Sending pauses when a team's emails get too many spam reports or bounces over 30 days (more than 2 in 1,000 people marking them as spam, or more than 4 in 100 addresses bouncing and at least 10 of them), or when our email provider pauses the team. Someone who unsubscribes and says "I never signed up" counts as half a spam report. Everyone on AveryIQ's shared address shares its reputation, so we act early. **What we'll ask.** Our team emails you within one business day. We'll ask where the list came from, how people agreed to hear from you, and what the email was about. Most of the time it's an old or bought list, and we'll help you narrow who gets your emails. **How to avoid it.** - Send to people you've been in touch with. Leave people with no contact yet out unless you've just talked with them. - Send from your own domain, so your emails carry your own reputation. - Don't send more often than your clients want. AveryIQ already keeps anyone from getting more than 5 of your emails in 30 days. **Contact us.** Tap **Email us** on the Review sheet or the paused email, or **Get help** then **Email us** on the Email blasts list or in Settings. The email names your team, so we know who's asking. Or write to support@averyiq.com. ## When sending is paused for every team Once in a while we pause email blasts for every AveryIQ team at once, while we fix a problem with sending. Your email says "Sending emails is paused for every AveryIQ team". There's nothing to do: an email that was going out carries on by itself once it's fixed, and we'll let you know when one that hadn't started can go. Your texts, calls and one-to-one emails keep going.