Why your email looks different in some inboxes
Why heading fonts, dark mode colors, spacing and images can look a little different in Gmail, Outlook and Apple Mail, and what AveryIQ does about each.
Every mail app draws email its own way. AveryIQ builds each email blast to hold up in all of them, but a few differences are normal.
Heading fonts
Apple Mail on iPhone, iPad and Mac shows your heading font. Gmail, Outlook and most others don't load custom fonts, so they show a close standard font instead. Your words, colors and layout stay the same. Body text always uses a standard font, so it looks the same everywhere.
Dark mode
When someone reads in dark mode, AveryIQ swaps your colors for dark versions of the same branding. Some apps, Gmail especially, also change colors on their own. AveryIQ's colors are never pure white or black, which keeps those changes gentle, and your logo gets a version made for dark backgrounds. See it yourself with Dark in Preview.
Spacing in Outlook
Outlook on Windows can add or trim a little space around pieces. Buttons are built so they still show and work there.
Long emails get cut off
Gmail cuts off emails over about 100 KB with a "View entire message" link, which would hide your footer and its unsubscribe link. AveryIQ keeps emails well under that, and if one gets too big (lots of pieces or very long text), the checklist asks you to shorten it before it can be sent.
Images turned off
Some people's mail apps don't load images until they ask. They see each photo's description instead, which is why every photo needs one. Keep the important words, like the price and the date, in text rather than inside a picture.
Phones
On a phone, side-by-side pieces stack one under the other. Check Mobile in Preview to see it.